DriveNow

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DriveNow was a one-way carsharing service wholly owned by the automotive manufacturer BMW. In 2019, DriveNow and car2go, a carsharing service from Daimler AG, merged to form the global mobility provider Share Now, with a combined fleet of 20,000 vehicles in 31 cities in 14 countries and over four million members worldwide. Share Now is one of the five mobility services which are part of the mobility joint venture of the BMW Group and the Daimler AG. DriveNow service began in Munich, Germany in June 2011. As of October 2017, DriveNow operated over 6,000 vehicles in nine European countries. Apart from five cities in Germany - Berlin, Hamburg, Munich, Düsseldorf, and Cologne - DriveNow is available in Vienna, Copenhagen, Brussels, Milan, Helsinki and Lisbon. In October 2017, the company reached the milestone of one million customers. DriveNow operated a fleet comprising only vehicles manufactured by subsidiaries of BMW Group including various MINI models (3 and 5 door, Convertible, Clubman, Countryman) as well as BMW X1, X2, i3, 1 series, and 2 series. Created as a joint venture between BMW Group and the car rental company Sixt SE holding 50% of shares each, DriveNow became a wholly owned subsidiary of BMW in March 2018. On 29 January 2018, BMW announced that Sixt SE had agreed to sell its 50% stake for c. €209 million. In April 2018, BMW Group and Daimler AG agreed to combine their mobility services, including their car sharing devices DriveNow and car2go, to shape sustainable urban mobility for the future. A similar BMW service, ReachNow, was offered in North American cities from April 2016 to July 2019, in Seattle, Washington, Portland, Oregon and Brooklyn, New York. In contrast to DriveNow, ReachNow's technology platform was provided by RideCell rather than Sixt.