Eddie Bauer

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Eddie Bauer LLC is an American outdoor recreation brand headquartered in New York City. Eddie Bauer sells its merchandise online. The company also licenses the Eddie Bauer brand name and logo for various products sold through other companies including eyewear, furniture, bicycles, and, until the 2010 model year, upper level versions of the Ford Motor Company's Bronco, Explorer, Expedition and Excursion SUVs. The company was established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer (1899–1986). In 1940, Bauer patented the first quilted down jacket. Bauer retired and sold the company to his partner in 1968. General Mills bought the company in 1971 and Spiegel acquired it from General Mills in 1988. In 2003, Spiegel filed bankruptcy and in May 2005, it emerged from bankruptcy under the name "Eddie Bauer Holdings, Inc.". On June 17, 2009, Eddie Bauer filed bankruptcy and was acquired by Golden Gate Capital the following month. In 2021, it was acquired by Authentic Brands Group and SPARC Group LLC. On February 9, 2026, Eddie Bauer LLC filed for Chapter 11 bankruptcy protection and announced that all of its stores in North America would close their doors.