Generation Jones

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Generation Jones is the generation or demographic cohort between the Baby Boomers and Generation X. The term was coined by American cultural commentator Jonathan Pontell (b. 1958), who has argued that the term refers to a distinct generation born from 1954 to 1965. Media coverage of Generation Jones has typically described it as a distinct generation, using Pontell's dates of 1954 to 1965. Others see this as a subset of the Baby Boom Generation, namely its second half. A third view is that Generation Jones is a cusp or micro-generation between the Boomers and Xers. Dictionary.com defines Generation Jones as "members of the generation of people born in the Western world between the mid-1950s and the mid-1960s". The name "Generation Jones" has several connotations, including a large anonymous generation, a "keeping up with the Joneses" competitiveness, and the slang word "jones" or "jonesing", meaning a yearning or craving resulting from the huge expectations left unfulfilled in this generation's transition from the economic boom of the 1960s to the souring economy of the 1970s.