Grido Helado

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Helacor S.A. (mostly known for its trade name Grido Helado) is a chain of ice cream parlors established and based in Argentina. It was founded by Oscar Santiago and his sons, opening its first store in the city of Córdoba, Argentina, in 2000. As of January 2022, it has 1,900 parlor franchises distributed in Argentina, Uruguay, Paraguay, Chile, and Peru, with plans to expand to Brazil, Bolivia, and China. Grido produces 82 million kilos per year, being the largest ice cream chain not only in Argentina but in South America. The roots of the company can be traced to the 1920s, when Lucas Santiago sold ice creams under the name Laponia, a popular ice cream brand manufactured by Chocolate Aguila. Years later, Santiago founded "Marvic", their first own ice cream company, with an ice cream parlor in Córdoba city. Using their previous experience, the Santiago family founded Grido in 2000 as a franchise based business. The name "Grido" is the Italian translation of "scream". Their first option for the name had been "Criko" but it was changed after the founders realised it was already registered by Nestlé. The same year of its foundation, Grido had expanded to 10 parlors, increasing to 50 stores a year later, all of them in Córdoba city.