Highlands Coffee

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Highlands Coffee is a Vietnamese coffee shop chain and producer and distributor of coffee products, established in Hanoi by Vietnamese American David Thai in 1999. The establishment of the Highlands Coffee company marked the first time an overseas Vietnamese was able to register a private company within Vietnam. As of 2018, the company operates 230 coffee shops across Vietnam. In 2011, Highlands Coffee purchased the pho chain Phở 24 from Lý Quí Trung for an estimated US$20 million. The next year, Highlands sold 50% of its shares to the Philippine multinational chain Jollibee for US$25 million. In March 2012, under a partnership with Philippine Internet café company Digital Paradise, the first hybrid Highlands/Netopia Internet café and coffee shop opened in the Philippines.