HITC

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HITC (formerly Here Is the City) is a British sport news website owned by GRV Media. Formerly a news and entertainment site with a sport section, HITC switched its focus to sport in 2023, with football its primary topic. As well as multiple social profiles, it also has two popular football-themed YouTube channels, HITC Football (previously HITC Sport) and HITC Sevens, launched in October 2014 and June 2017, respectively. At its launch in 2000, HITC was focused on financial news. In February 2010 it set up a "Save Dave" campaign to save a banker from losing their job after they were caught on live television viewing images of a model in the office. The campaign garnered much publicity within the finance industry. The company dropped the name Here Is the City in 2015 and rebranded to HITC. In December 2023 the website streamlined its news content to focus specifically on football and hired Graeme Bailey as Strategic & Operational Head of Football. The HITC Football (previously HITC Sport) and HITC Sevens YouTube channels were launched in October 2014 and June 2017, respectively. As of the end of 2021, the channels have a combined subscriber base of over 1 million.