HitClips

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HitClips is a digital audio player created by Tiger Electronics that plays low-fidelity mono one-minute clips of usually teen pop hits from exchangeable chip cartridges. It first launched on August 11, 2000 in the United States, with a McDonald's and Jive Records promotional campaign selling the micro personal player with either "Stronger" by Britney Spears or "It's Gonna Be Me" by NSYNC. The full HitClips lineup debuted on September 28, 2000 at retail stores, with an expanded lineup of music chips and players. Later, a version for young children known as KidClips was launched. Tiger Electronics had licensing agreements for HitClips with popular major record labels including Atlantic Records, Zomba Label Group (owners of Jive) and Capitol Records. HitClips Discs are a circle-shaped variant of HitClips. The format requires a disc-compatible player, which launched on February 15, 2004, alongside 20 singles. By the end of the year, another 12 disc-based singles were released. Hilary Duff became the spokeswoman for HitClips and VideoNow in 2003, with several of her songs featured in these toys' lineups. In 2004, Raven became the new spokeswoman, with two of her songs receiving a HitClips Discs release by the year's end. In February 2005, at the American International Toy Fair, Hasbro discontinued the HitClips lineup. The company stated that it has "moved on" to VideoNow Color music videos as the successor to HitClips.