Internet rap

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Internet rap (also known as online rap or originally blog rap) is a style of hip-hop that emerged in the late 2000s, initially spreading through the online blogosphere, and early social media platforms like Myspace and later Tumblr, as well as mixtape-sharing site DatPiff. Internet rap encompasses various online styles and aesthetics deeply intertwined with internet culture, memes, and digital communities. Unlike traditional hip-hop, internet rap is characterized by music primarily influenced by the internet and born out of online communities. Artists often favor online music distribution platforms such as SoundCloud, with songs frequently promoted and shared through streaming services like YouTube, TikTok, and Instagram. Though many internet rappers achieve mainstream success, artists within this label have been described as alternative or underground rap. The scene was originally based primarily on trap music but later gave rise to several Internet music microgenres and subcultures.