Jamu

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Jamu (Javanese script: ꦗꦩꦸ) is a traditional medicine from Indonesia. It is predominantly a herbal medicine made from natural materials, such as roots, bark, flowers, seeds, leaves and fruits. Materials acquired from animals, such as honey, royal jelly, milk and native chicken eggs are often used as well. In 2019, Jamu was officially recognized as one of Indonesia's intangible cultural heritage by the Indonesian Ministry of Education and Culture. Subsequently in December 2023 Jamu wellness culture is officially recognized as UNESCO Intangible Cultural Heritage of Indonesia. Jamu can be found throughout Indonesia; however, it is most prevalent in Java, where Mbok Jamu, the traditional kain kebaya-wearing young to middle-aged Javanese woman carrying bamboo basket, filled with bottles of jamu on her back, travelling villages and towns alleys, offering her fares of traditional herbal medicine, can be found. In many large cities, jamu herbal medicine is sold on the street by hawkers who carry a refreshing drink, usually bitter but sweetened with honey or palm sugar. Herbal medicine is also produced in factories by large companies such as Air Mancur, Djamu Djago or Sido Muncul, and sold at various drug stores in sachet packaging. Packaged dried jamu should be dissolved in hot water first before drinking. Nowadays, herbal medicine is also sold in the form of tablets, caplets and capsules. These jamu brands are united in an Indonesian Herbal and Traditional Medicine Association, locally known as Gabungan Pengusaha Jamu (GP Jamu). Today, jamu is a growing local herbal medicine industry worth millions of dollars. In 2014, jamu contributed Rp 3 trillion (US$73.29 million) to overall sales.