Jia Junpeng

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Jia Junpeng was an internet meme and catchphrase that became popular on the Internet in China in 2009. The meme originated from a post on the Baidu forum for World of Warcraft: "Jia Junpeng, your mother is calling you home for dinner" (Chinese: 贾君鹏你妈妈喊你回家吃饭; pinyin: Jiǎ Jūnpéng nǐ mā mā hǎn nǐ huí jiā chī fàn). The thread went viral, and in a few days, it received hundreds of thousands of replies. The phenomenon has been interpreted in various ways. Hu Jiqing, a communications professor, analysed it as an expression of the guilt of neglecting one's families due to video game addiction; World of Warcraft players interpreted it as a veiled reference to the outage NetEase (World of Warcraft's host) was experiencing; and a China Daily editorial called it "a demonstration of collective boredom".