Juul

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Juul Labs, Inc. (, stylized as JUUL Labs) is an American electronic cigarette company headquartered in San Francisco. Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees as part of Pax Labs and started selling the Juul device in 2015. In 2017, Juul Labs was spun off from Pax Labs, after which Altria acquired a 35% stake in the company for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Channel TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed towards middle and high school students. Its widespread use by young people triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration (FDA), and the high nicotine concentrations in Juul was seen as a potential health hazard to young people. Juul agreed to pull certain flavored cartridges, which could entice underage use, from the market in 2018, and a year later reached a settlement with the Center for Environmental Health to scale back and restrict its marketing efforts to those who are appropriately aged. By July 2020, Juul's market share was 42% and as of September 2022, it was 28%. A 2022 survey found that Juul is the third most popular e-cigarette brand among middle-school and high-school students, used by 22% of...