Laurent Freixe

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Laurent Freixe (born 21 April 1962) is a French business executive. After nearly more than four decades at Nestlé, he became its chief executive in 2024, until losing the position about a year later, in September 2025. Born Laurent Henri Bruno Freixe on 21 April 1962 in Paris, France, Freixe grew up in Paris, a child of parents that were electrical engineers. As a youth, Freixe was a competitive handball player, winning a French championship when he was sixteen years old. After university, Freixe earned a Master in Management in 1985 from the EDHEC Business School, graduating from its Grande Ecole programme, at its Lille campus, where his emphasis was marketing. Freixe began at Nestlé in 1986; his early responsibilities included negotiating contracts with grocery stores. He worked in market research, then as a brand manager for the Dairy and Nutrition division. He helped Nestlé beat competitor Captain Iglo in the fish sticks market with a new fish sticks brand he launched called Croustibat. He also helped the struggling French snacks division rebound by making large cuts to the overstaffed division. At age 37, Freixe became the head of the Dairy and Nutrition Division for Nestlé France for three years, before moving to Hungary where he was the head of the Spanish and Portuguese markets for two years.