Mattel Television

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Mattel Television, alternatively known from 2023 to 2025 as Mattel Television Studios and formerly known as Mattel Creations, was an American television production company and the television division of American toy and entertainment company Mattel that operated from March 31, 2016 to June 2, 2025. Originally formed as the successor to Mattel Playground Productions, it was rebranded to its latest name with the hiring of former Disney Branded Television programming executive Adam Bonnett on February 5, 2019 and transitioned heavily towards the production of streaming media for release on YouTube variants and Netflix while maintaining the television forays of its previous incarnation. On June 2, 2025, Mattel announced a merger, combination and consolidation of this division and its filming division, Mattel Films, into Mattel Studios, elevating and/or promoting Mattel Films head Robbie Brenner to/as head of Mattel Studios. This is seen as a revival of the brand/banner Mattel used occasionally or sparingly between 2011 and 2013 in place of their main logo in the end credits for media entries of Monster High, Ever After High and Polly Pocket.