Noovo

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Noovo is a Canadian French-language terrestrial television network owned by Bell Media, a division of BCE Inc. Originally launched in 1986 as Télévision Quatre‑Saisons (TQS), it rebranded to "V" in 2009 and to "Noovo" on August 31, 2020. The rebrand unified the conventional TV channel and its digital platform Noovo.ca under one integrated brand, targeting younger audiences and Francophone pop culture in Quebec. The network was launched in 1986 as Télévision Quatre-Saisons (TQS), and was owned by the Pouliot family until Vidéotron acquired the network in 1995, before being resold to Quebecor. Quebecor then divested TQS in 2001 who then sold the network to a joint venture of Bell Globemedia and Cogeco until Remstar bought the network in 2008, who renamed it V on August 31, 2009. It was the namesake and flagship property of V Media Group (now known as Remstar Media Group), a separate company majority-owned by Remstar owner Maxime Rémillard (partially through Remstar). V was re-acquired by Bell Media in May 2020, after which it was renamed Noovo on August 31, 2020. The name "Noovo" is a stylized phonetic spelling of "nouveau", the French word for "new".