Otra Era

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Otra Era (Spanish: [ˈotɾa ˈeɾa], lit. 'Another Era') is the third studio album by Chilean singer-songwriter Javiera Mena, released on October 27, 2010, by Unión del Sur. Following the release of Mena, Javiera Mena announced a crowdfunding campaign in July 2013 to fund the creation of her then upcoming third album. For the album, Mena worked once again with long-time collaborator Cristián Heyne, although this time co-producing the record with him. The decision to crowdfund the album came as a suggestion from Heyne and her then manager, Consuelo Cortez. Mena admittedly was unfamiliar with the model, but became interested upon learning that community financing extended beyond music to support various artistic and architectural projects. While the campaign did not cover all expenses due to the project's scale, it provided crucial initial momentum. The funds raised through the campaign helped her purchase the master recordings for her earlier work, which would be released as the compilation album Primeras Composiciones, in addition to supporting production costs for Otra Era. By the time of the campaign, portions of the material were already in progress. The track "Espada" was partially assembled and served as an early foundation. According to Mena, on Otra Era she wanted to think in terms of a kind of “robotic pop” rather than to appeal to an organic concept.