Palestine Cola

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Palestine Cola is a cola-flavoured soft drink sold by the Malmö-based company Safad Food. The drink was first marketed in February 2024 as an alternative to Coca-Cola and Pepsi, which are being boycotted by some as part of the Boycott, Divestment and Sanctions movement which intensified following the start of the Gaza war. Following initial success in Scania and the rest of Sweden, the company had reportedly begun exporting to the rest of Europe, the United States, South Africa, Sri Lanka, Mauritius and Trinidad and Tobago by October 2025. Safad Food AB is owned and operated by a group of brothers descended from a family displaced during the 1948 Nakba, Safad is the Arabic name of Safed, now a city in Israeli territory. The company has claimed that they will pay all profits to humanitarian aid in Palestine, but as of October 2025, most of the funds have not been paid out to projects. Safad Food has claimed that obstacles to aid delivery to Gaza have delayed the use of the funds. Following the launch of Palestine Cola, Safad Food has expanded with the brand Palestine Drinks, including orange and lemon/lime-flavoured soft drinks as well as an energy drink.