Parfums Caron

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Parfums Caron is a French perfume house founded in 1904 by Ernest Daltroff. Over the course of the years, many Caron Perfumes were created. As of 2019, the brand is owned by Luxembourg-based Cattleya. Caron was founded in 1904 by Ernest Daltroff (1867-1941) who chose a short name, easy to remember in several languages while still being associated with France. The house was first located at 10 rue de la Paix in Paris. In 1906, Daltroff met Félicie Wanpouille (1874-1967), a young milliner who also worked on rue de la Paix, she introduced him to her clients, and soon became his business partner and muse. He created the perfumes and she created the bottles. Perfumes and powders were distributed in France through a network of Parisian department stores, then as early as 1923 Caron entered the American market. The house's first famous perfume, Narcisse Noir (1911), reached Hollywood. In the 1950s, on the set of Sunset Boulevard, Gloria Swanson pronounces the name of the perfume.