Pinoy pop

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Pinoy pop (also known as Philippine pop; an abbreviated form of "Pinoy popular music" or "Philippine popular music"; or P-pop) refers to popular music in the Philippines originating from the OPM genre. With its beginnings in the late 1970s, Pinoy pop is a growing genre in the 2020s. Through the 1990s to the 2000s, Pinoy pop was regularly showcased in the live band scene. Groups such as Neocolours, Side A, Introvoys, the Teeth, Yano, True Faith, Passage and Freestyle popularized songs that clearly reflect the sentimental character of OPM pop of this era. From 2010 to 2020, Philippine pop music or Pinoy pop went through a huge metamorphosis in its increased quality, budget, investment and variety, matching the country's rapid economic growth, and an accompanying social and cultural resurgence of its Asian identity. P-Pop emerged with a growing influence of Asian-style ballads, idol groups, and EDM, along with less reliance on Western genres, reflecting its popularity among Generation Z Filipinos and mainstream culture.