Pop Mart

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Pop Mart (Chinese: 泡泡玛特; pinyin: Pào pào mǎ tè) is a Chinese toy company based in Beijing. The company is known for selling collectible toys and figurines in a "blind box" format. The company produces toys based on its in-house IPs, such as Labubu, as well as licensed themes, such as Disney, Teletubbies, The Powerpuff Girls, Care Bears and Harry Potter. The Financial Times described the company as having "elevated toy-buying to an act of trendy connoisseurship among China's young affluent consumers", and as having been "credited with creating the market for so-called designer toys". Around half of its sales are made at physical outlets, with the rest made online. The company additionally operates a social media and toy-trading app as part of its marketing strategy. Its toys are known for selling to collectors on the second-hand market; venture capital firms have been known to invest in its second-hand products.