React Media

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React Media, LLC (also known as React and formerly Fine Brothers Productions, Inc., Fine Brothers Entertainment, Inc., FBE, Inc., and FBE, LLC) is an American digital media and entertainment company founded by brothers Benny and Rafi Fine. The Fines began creating content in 2003 and later founded their eponymous Fine Brothers Productions in 2011. Under the Fines, the company was known for producing various series on YouTube, including React and MyMusic. React Media's YouTube channels include React, Bullseye, and People vs Food. The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram's IGTV. React has produced multiple shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released the feature film F the Prom, in 2017. FBE has over eight billion views and over 32 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016. In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content. In November 2021, the Fines ended their association with the company after it was acquired by Electric Monster Media (now ZATV).