Reels do Facebook

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Reels is a short-form video-sharing platform displaying an infinite feed of videos including music, audio, and artificial effects. The platform is offered by Facebook and Instagram, online social networking services owned by the American company Meta Platforms. Similar to their main services, the platform hosts user-generated content, but it only allows for pieces to be 90 seconds long and have a 9:16 aspect ratio, and Meta AI started showing reels since 2023. In November 2019, Meta started testing Reels in Brazil. In March 2021, Facebook started experimenting with showing vertical videos up to 30 seconds for US and India users. In April 2021, it was launched officially for Brazil, and started being tested in Australia and Germany as well. Facebook Reels was originally released in United States in September 2021, following India's TikTok ban. Later on Facebook Reels was globally released in February 2022, after releases in 150 countries. The video length was increased to 90 seconds in March 2023, and in December Meta AI started supporting reels, and expanding in 2026 with personalized ads and improving reels based on data of users' chats. Facebook launched the Reels Play Bonus program as "Challenges" program on Facebook in October 2021 as a way to reward outstanding Reels creators.