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Serviceplan Group
Company
Serviceplan Group SE & Co. KG is the largest owner-operated advertising agency groups in Europe, headquartered in Munich, followed by Jung von Matt. Serviceplan includes more than 60 specialized agencies and employs more than 6,500 people.
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Serviceplan Group SE & Co. KG is the largest owner-operated advertising agency groups in Europe, headquartered in Munich, followed by Jung von Matt. Serviceplan includes more than 60 specialized agencies and employs more than 6,500 people. The agency was founded in 1970 by Dr. Peter Haller and Rolf O. Stempel. In addition to the traditional advertising area the agency developed other areas of business. So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded. 1995 Serviceplan was restructured to a business organization with a holding company. In 1997 “Plan.Net” was launched. 1998 Rolf O. Stempel resigned as CEO but remained shareholders. On 1 July 2002 Dr. Peter Haller handed over the position as CEO to his son Florian Haller but remained managing director of the group holding company. Since 2002 Serviceplan operates as Serviceplan Group für Innovative Kommunikation.
Texto: Wikipédia em inglês, CC BY-SA 4.0. ·