Vera Bradley

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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American travel gear design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. As of 2026, its home office is in Roanoke, Indiana. The company was named after Baekgaard's mother. Its original luxury cotton bag product lines have expanded to include fashion and home accessories, office supplies, and patterned gifts. Many items have distinctive florals, paisleys, or geometric prints with complementary linings, as well as elongated diamond quilting. The patterns were originally inspired by French Provençal country fabrics and have limited seasonal releases each year. In March 2026, the company named Ian Bickley Chairman and CEO. The founders, Baekgaard and Miller, met in 1975 in Fort Wayne. Baekgaard was redecorating her home by hanging wallpaper when Miller, who was new to the area, came over to her house and introduced herself. Baekgaard asked for help hanging the wallpaper and this experience developed into a wallpapering company they created, called Up Your Wall.