Vipps

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Vipps is a Norwegian mobile payment application designed for smartphones originally developed by DNB. Vipps was released May 30, 2015 and, having reached 1 million users by November 5, 2015, Vipps became Norway's largest payment application. Although Vipps was developed by DNB, customers of any Norwegian bank can use it. Vipps is a member of the European Mobile Payment Systems Association. Vipps merged with MobilePay of Denmark and Finland in 2022 to form Vipps MobilePay. The headquarters of the new company is in the Norwegian capital of Oslo, but all locations in other countries and the separate brand names are maintained. A collection of Norwegian banks own 72.2% of Vipps MobilePay, while Danske Bank owns 27.8%. As of 2022, Vipps had 4.2 million users in Norway (total population: 5.4 million), whereas MobilePay had more than 4.4 million users in Denmark (total population: 5.8 million) and more than 2 million users in Finland (total population: 5.5 million). In May 2025, Vipps signed a letter of intent to join the European Payments Alliance (EuroPA), an initiative to provide interoperable mobile payment solutions throughout Europe, launched by Italian, Spanish and Portuguese firms.