Howard Moskowitz
American market researcher
Nº Q5920460 ★★
Uncommon · People
Howard Moskowitz
American market researcher
Howard R. Moskowitz (born 1944 or 1945) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation.
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From Wikipedia
Howard R. Moskowitz (born 1944 or 1945) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.
Text: Wikipédia, CC BY-SA 4.0. ·
