Howard Moskowitz
American market researcher
Howard R. Moskowitz (born 1944 or 1945) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation.
Nº Q5920460 ★★
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Howard Moskowitz
American market researcher
Howard R. Moskowitz (born 1944 or 1945) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation.
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En Wikipedia
Texto en inglés Aún no hay artículo en tu idioma: extracto en inglés.
Howard R. Moskowitz (born 1944 or 1945) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.
Texto: Wikipedia en inglés, CC BY-SA 4.0. ·
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