Pascual Boing

Pascual Boing is a Mexican soft drink maker mostly known for its fruit flavored beverages marketed under the Pascual, Boing! and Lulú brands. The enterprise was begun in 1940 and successfully held against the entrance of foreign competitors in the Mexican market. However, continued labor disputes led to a strike in 1982, which ended in 1985 with the workers obtaining the right to take over the company, running it as a cooperative. Since then, it has remained a profitable business although it has lost market share in Mexico, due to competition from Coca-Cola and Pepsi. This has prompted the company to protest unfair practices which exclude it from retail venues as well as look abroad to new markets, especially in the United States. it is also one of the sponsors for many Consejo Mundial de Lucha Libre and Lucha Libre AAA Worldwide's shows