Manner Culture

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Manner Culture Ltd. (Chinese: 微辣文化有限公司; Portuguese: Manner Cultura Lda.) is a Macau entertainment company. The company produces comedic videos in Cantonese that can be between a few seconds to a few minutes. It used to have 31 or more performing artists under management. Manner was founded in June 2013 by Sixtycents, Jacky Lei, and Nathan Lam in Macau. It became popular after it published a nine-second viral video set in a Macau McDonald's titled "When buying ice cream, don't be distracted", in which a woman who is distracted by her cell phone grabs the ice cream part of an ice cream cone from the cashier. The company expanded to Hong Kong in 2018 through a seven-figure investment from an undisclosed investor. Its revenue is primarily from advertising. It has made sponsored videos for Alipay, the Hong Kong Police Force, and Royal Dansk. Roughly 80% of its advertising revenue is from Hong Kong companies or organisations. Manner created a physical store called Laji in Sé, Macau, that sells Manner-branded snacks and souvenirs. Its revenue was over HKD$10 million (US$1,287,001.29) in 2017. Manner posts videos on social networking services and online video platforms including Facebook, Instagram, YouTube, Sina Weibo, Meipai, Miaopai, Sohu, and iQIYI. It had accumulated three billion video views and over 3.5 million followers on these sites by 2018. The Macau Post Daily called Manner "one of the biggest YouTube channels in South East Asia". Former employee Jane Lao died by suicide on July 26, 2023. Her suicide note said Manner's management had intimidated her, while netizens and Manner employees had cyberbullied her. After criticism from netizens and brands cut ties with the company, Manner announced on August 10, 2023, that it would temporarily suspend its operations.