AI washing

Marketing tactic

AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors.

Nº Q127449019 ★★

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AI washing

Marketing tactic

Texte en anglais

AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors.

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Texte en anglais Pas encore d'article dans ta langue : extrait en anglais.

AI washing is a deceptive marketing tactic that consists of promoting a product or a service by overstating the role of artificial intelligence (AI) and the integration of it. Companies often involve in the practice to mislead customers to boost their offerings, and to secure funding from investors. The practice raises concerns regarding transparency, and legal issues.

Texte : Wikipédia en anglais, CC BY-SA 4.0. · Image : UndamagedGOODs (CC BY 4.0) ·

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