Asia Television

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Asia Television Limited (Chinese: 亞洲電視有限公司, also known as ATV) is a digital media and broadcasting company in Hong Kong. Established as Hong Kong's first television service under the name Rediffusion Television (麗的電視/麗的呼聲) on 29 May 1957, it shifted to terrestrial television in 1973 and was renamed Asia Television (ATV) in 1982. ATV operated two principal over-the-air channels: the Cantonese ATV Home and the English ATV World. Despite its relatively small market share, ATV received awards for its programmes. Among its notable successes was its local version of the British game show Who Wants to Be a Millionaire? in 2001, which increased viewership. After 2000, ATV faced a gradual decline in production quality and viewership, as well as financial difficulties – a process that accelerated under the leadership of Wang Zheng, a major shareholder. ATV's credibility was severely damaged in 2011 after its news department had falsely reported the death of Jiang Zemin. On 1 April 2015, Hong Kong's Executive Council announced that ATV's broadcast licence would not be renewed. ATV's channels ceased over-the-air transmission on 1 April 2016. ATV announced plans to continue business as a digital and satellite broadcaster. The company announced its subscription-based internet content streaming operations in December 2017.