Associated Television

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ATV Network Limited, originally Associated TeleVision (ATV), was a British broadcaster, part of the ITV (Independent Television) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and subsequently to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands. ATV was awarded its first franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968. Subsequent to the changes made by the ITA to the regional structure of the ITV network, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.