Kvikk Lunsj

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Kvikk Lunsj (transl. Quick Lunch) is the name of a chocolate bar by the Norwegian chocolate sweets manufacturing company Freia, launched in 1937 and sold ever since, apart from a break during and after the Second World War.. Between 1941 and 1949, its production was halted due to a sugar shortage and the lack of quality flour. The chocolate consists of four rectangular wafers covered in milk chocolate, with thinner layers of filler made from ground-up discarded wafers and bars mixed with chocolate that is put between wafers to break the chocolate into pieces more easily. The chocolate has been advertised as a "hiking chocolate", and it is often associated with skiing trips in Norwegian culture, especially during Easter vacation, where chocolate is usually eaten to provide extra energy in packed lunches. Kvikk Lunsj is owned and produced by Mondelez International and sold in Norway and Sweden. The average Norwegian eats about nine Kvikk Lunsj bars a year, four of them over Easter. Around fifty million bars are made annually, and between 400 and 500 tonnes are sold at Easter. Some sales come from duty-free shops in Sweden. Freia replaced the bar's foil wrapper with airtight packaging in 2005, bringing it into line with its other chocolate products; the previous packaging had been largely unchanged since 1938, and the change was opposed by customers online. In the 1960s, Freia began printing the well known Fjellvettreglene (transl. The Mountain Code) on the back of the packaging. The Norwegian dance group Quick Style have said the bar inspired the name of their group.