Pumper Nic

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Pumper Nic (shortened to Pumper after 1989) was a popular chain of fast-food restaurants in Argentina that existed in the 1970s and 1980s. It is currently considered by many Argentines to be a cult classic. Its name is derived from the German pumpernickel, a type of bread. Pumper Nic was created by Alfredo Lowenstein in 1974, also an ex-owner of Quickfood, parent company of the renowned Argentine beef hamburger supplier Paty – which was in turn founded by his brother Ernesto – and the Las Leñas tourist complex. In 1975 the company became Argentina's first franchise and quickly expanded throughout the country, reaching a total of 70 restaurants and an annual revenue of 60 million dollars. The chain's rapid growth made it extremely difficult for its headquarters in Buenos Aires to keep a grip on the franchisees. A combination of poor management and a lack of standardization caused food quality to vary greatly between the restaurants. Pumper Nic's logo was based upon Burger King's, before the latter began operating in Argentina. When McDonald's and Burger King opened their first venues in the country in 1986 and 1989 respectively, Pumper Nic was forced to change its logo and have its name shortened to Pumper due to a lawsuit by Burger King. Lowenstein handed over Pumper Nic in 1990 to his sons Diego and Paula, who had little interest in running the business.